Cognitive Abilities Test (CAT4) Practice Exam 2025 - Free CAT4 Practice Questions and Study Guide

Rosa's decision to purchase BigFizz based on a promotional campaign exemplifies gains framing. This concept revolves around presenting an option in a way that emphasizes the positives or advantages it offers, particularly related to benefits she might receive. In the context of a promotional campaign, the focus is often on how the product can enhance her experience or provide value, leading her to perceive it as a worthwhile choice.

In framing scenarios, gains framing is particularly effective in attracting consumers by highlighting improvements or satisfying desires that accompany the product purchase. By concentrating on the potential benefits, such as discounts, special offers, or enhanced features of BigFizz, the promotional campaign informs Rosa's decision-making process positively, steering her toward a favorable outcome.

This contrasts with loss framing, which would draw attention to what one might miss out on or lose by not purchasing the product, and reference framing, which involves comparing options to provide context for the decision. Outcome framing, while relevant to the results of a decision, does not specifically highlight gains or advantages in the same way that gains framing does. Thus, gains framing is the most accurate representation of Rosa's motivation in this scenario.